The Winter Olympic Games Milan Cortina 2026 They already have a guaranteed massive presence on screens throughout Latin America thanks to Claro Sports' television and digital commitment. The América Móvil group company has confirmed that it will be one of the official channels in the region, with a package designed to allow fans to follow virtually everything that happens at the winter games, from the most popular sports to the less common disciplines.
This multiplatform coverage strategy It will encompass pay television, on-demand streaming services, live broadcasts on digital platforms, and access via Smart TVs, in addition to the network's official website. This way, fans of the Winter Olympics will be able to choose how, when, and from which device to follow the events, something especially relevant for those who live in countries without a tradition of snow sports but don't want to miss what's happening in Italy.
Official coverage for 17 countries and hundreds of hours of sports
Claro Sports has announced that it will offer the Official coverage of Milano Cortina 2026 in a total of 17 Latin American countries. Although the main focus of the broadcast is on the Latin American audience, this transmission device also helps to strengthen the dissemination of the Olympic movement among Spanish-speaking communities in Europe, who will be able to follow much of the content via digital platforms and OTT services available in Spain and other European countries.
Between February 4 and 22The network has promised more than the full period in which the competitions will take place. 400 hours of production related to the Winter Games. This volume includes live coverage, daily summaries, replays of the most important finals, and analysis sections. The coverage will provide access to more than 180 sporting events, spread across the various venues of Milano Cortina 2026, which practically means continuous monitoring of the Olympic calendar.
One of the most striking points is the possibility of following up to five competitions simultaneouslyThis multi-screen option will be especially useful on days with a high density of events, such as alpine skiing, snowboarding, speed skating sessions or ice hockey tournaments, where schedules coincide and it is easy to miss a key moment if only a linear signal is offered.
The network itself has emphasized that the broadcasts will be uninterrupted every day of Olympic activity. This means that, beyond the prime-time slots, coverage will also be given to elimination rounds, qualifying rounds, and less high-profile events, an aspect that is usually appreciated by the more dedicated fans and followers of specific disciplines.
Key dates and opening ceremony of Milano Cortina 2026
Although the official calendar places the Winter Olympic Games from February 6 to 22The competitive activity starts earlier with preliminary rounds from the 4th. During these first days, qualifying phases are held in various disciplines, so anyone who wants to follow the tournament from the first minute will have programming available on the different Claro Sports platforms practically from the beginning of the month.
La opening ceremony It will mark the formal start of the event and will be held at the San Siro stadium in Milan. The lighting of the Olympic cauldron and the parade of delegations will be the most iconic moments of a production that the organizers have planned using a distributed model, combining events in different locations, in line with the structure of Milano Cortina 2026 itself, whose venues are spread across several locations in northern Italy.
More than 2.800 athletes from around 100 countriesincluding representatives from much of Latin America. Delegations such as those from Mexico, Argentina, Chile, Colombia, Ecuador, Bolivia, and Uruguay will be part of the ceremony, a relevant detail for Spanish-speaking audiences who want to see their compatriots at one of the most symbolic moments in the Olympic Games.
The opening ceremony will also feature musical performances by internationally renowned artists such as Mariah Carey, Laura Pausini and Andrea BocelliBoth this event and the closing ceremony and the main milestones of the calendar can be followed through Claro Sports' offering, which has confirmed the live broadcast of the central moments of the Olympic program.
Where to watch the 2026 Winter Olympics with Claro Sports
The key to Claro Sports' proposal lies in a 100% multiplatform distributionDesigned to adapt to different types of users, the signal will be available on pay television, OTT services, digital platforms, and Smart TVs, facilitating access from both the living room and mobile devices.
In the field of subscription televisionCoverage will be offered through various pay-TV operators in the region. Claro Sports channels will be integrated into these systems' lineups, allowing viewers to follow the traditional linear signal, ideal for those who prefer a more traditional television experience.
For those who prefer streaming, the company has confirmed that the content of Milano Cortina 2026 will be available on Claro video and Amazon Prime VideoWithin the sections dedicated to sports and major live events, this type of agreement expands the potential reach of the signal, both in Latin America and in other territories where these platforms are well-established, as is the case in much of Europe.
The broadcast on digital platforms It will have a significant impact. Claro Sports' official YouTube channel will offer live streams of multiple events, as well as summaries, highlights, and other formats designed for quick consumption. This free-to-air presence is especially appealing to young users, accustomed to following sports on their mobile phones or computers without relying on a TV set-top box.
El official website clarosports.com It will centralize the online experience, with direct access to live streams, daily programming, news, updated results, and special content. Spanish-speaking audiences in Europe who wish to follow the Games in Spanish can use this website and other platforms where the broadcast is available, provided that distribution and territorial rights allow it.
In the section Smart TVThe coverage will be available through apps on ecosystems such as Apple TV, Android TV, Samsung Smart TV, Roku, and LG Smart TV. These apps allow users to stream live broadcasts and on-demand content on connected TVs, providing an experience closer to that of a traditional television channel but with the flexibility of streaming.
Latin American participation and focus on Spanish-speaking audiences
In addition to the strictly technical aspect of the broadcast, Claro Sports has highlighted its objective of to bring the Olympic winter spirit closer The channel is aimed at Latin American audiences, a demographic that generally doesn't have regular access to snow or ice but is showing increasing interest in these sports. The channel will combine live broadcasts with expert analysis, reports, and contextual content designed for those new to these sports.
In countries like Colombia, the event will receive special attention thanks to the presence of Latin American athletes in different disciplinesIn the case of Colombia, for example, the focus has been on the participation of cross-country skier Fredrik Fodstad, whose races can be followed live on Claro Sports in that country. The network aims to give visibility to athletes from the region who compete in venues typically dominated by Northern Hemisphere powers.
Mexico, for its part, will also have extensive coverage of its representatives, both on live broadcasts and digital platforms. Following figure skaters, skiers, and other specialists will help strengthen the bond between the audience and the national delegation, something that is usually noticeable in content consumption and social media conversations during the competition days.
This regional approach, with narratives and analyses in Spanish, is equally interesting for Spanish-speaking viewers in Europe who prefer to follow the Games in their own language. Although rights distribution varies by territory, Claro Sports' digital deployment and presence on global platforms make it easy for much of that content to be consumed from outside Latin America, always within the limits set by the broadcasting agreements.
The network has emphasized that its approach combines technology, high-level production, and a team of specialists dedicated to contextualizing each discipline. The goal is for both veteran fans and those discovering curling, biathlon, or skeleton for the first time to find a... accessible, comprehensive coverage with a television-like pace, far removed from an overly technical narrative but without sacrificing depth when the moment demands it.
With this device, Claro Sports consolidates its position as one of the most important players in the broadcasting of major sporting events in Spanish. The commitment to Milano Cortina 2026, with hundreds of hours of programming, simultaneous access to multiple events and presence in almost all audiovisual consumption formats, reinforces its position in the market and expands the options for the public, both in Latin America and Europe, to closely follow the great Winter Olympic event without missing a single detail of what happens on the Italian slopes.
