Samsung TV Plus, the free ad-supported channel platform integrated into the Smart TV of the brand, has just received a deep facelift This affects how content is explored, viewed, and retrieved. It's not just a cosmetic change: the app is aiming for a more streamlined and personalized experience powered by artificial intelligence.
The move fits into a clear roadmap: strengthening the attractiveness of the FAST model (ad-supported free TV) within the Samsung ecosystem, making everything more visual, flexible, and with fewer intermediate steps to get to what you want to watch.
A redesigned interface and AI-powered recommendations
When you open the app, the first thing that catches your eye is a completely revamped interfaceThe traditional channel guide gives way to a more attractive environment, with simplified menus and shortcuts that reduce the number of clicks required to find something that suits you.
The new home screen adapts to your habits: the app learns from what you see and places it in the foreground channels, programs and related genres, so you don't have to scroll through endless lists. If you usually watch sports, the events appear first; if you prefer TV shows, they take center stage on the front page.
The AI ​​component is the key to change. Samsung has integrated a personalization engine that adjusts recommendations based on your history and how you interact with the platform. The idea: less time browsing and more time watching something that truly interests you.
In addition, a discovery system comes into play that works like a smart search engine: suggests related content, finds new releases that match your tastes, and guides you toward shows you may not have had on your radar.
Another notable advance is the possibility of seamlessly switching from linear to on-demand titlesThe platform thus becomes a hybrid of traditional TV and streaming, with the best of both worlds accessible in just a few steps.
Live events gain visibility. Sports, concerts, or news are no longer buried in submenus: they now appear featured in navigation, making it easier for you not to miss what's happening at that moment.
For those who use the TV as a leisure center, the interface also facilitates access to cloud gaming services, reinforcing the idea of ​​an entertainment hub integrated into the TV.
FAST as a long-term bet
With this update, Samsung makes it clear that it does not want TV Plus to be just another service within the ecosystem, but rather a reference in the FAST marketThe scheme is simple: free channels in exchange for commercial breaks, with no fees or complicated registration.
The difference compared to traditional DTT is that it is distributed over the Internet and is integrated into connected devices, so that you just have to turn on the TV to start watching content without installing anything or creating accounts.
The rise of the format is explained by several factors: subscription saturation, pre-installed apps on Smart TVs, and a very straightforward user experience. Added to this is the fact that catalogs have diversified with News, documentaries, movies, music, series and sports, covering very different tastes.
The new TV Plus interface, AI-powered recommendations and linear-on-demand integration aim to make the user perceive this proposal as an alternative with packaging, not just as a free extra to get you through.
Mr. Bean: The Animated Series launches in the US and Canada
Among the new content, the launch of the Mr. Bean's FAST Channel: The Animated Series on Samsung TV Plus for the United States and Canada. The Tiger Aspect Kids & Family (Banijay) production adapts Rowan Atkinson's iconic character into an animated format, with several seasons already aired.
The franchise, born on ITV years ago and with four seasons Atkinson's creative and voice talents, alongside a cast that includes Matilda Ziegler, Sally Grace, and Jon Glover, are among the stars. The brand maintains a broad global presence, with distribution in dozens of territories and platforms.
Banijay Rights emphasizes that Mr. Bean's performance in FAST has been very solid and that his arrival on Samsung TV Plus in North America expands reach to new audiences within the environment of free television with advertisements.
Cinépolis Channel lands on Samsung TV Plus Mexico
Another relevant addition is the Cinépolis Channel (channel 2734), which is launching on Samsung TV Plus Mexico as the company's first FAST channel following the closure of its former Cinépolis Klic platform in 2022. Its focus: Mexican cinema, with a broad and curated offering.
The channel, operated by SOFA DGTL —a specialist that manages 11 FAST channels in the region within Samsung TV Plus—, offers more than 100 movies spanning genres, eras and styles, including award-winning titles recognized at international festivals.
From Samsung TV Plus LATAM they point out that adding a brand so recognizable to the local public reinforces the value proposition in Mexico, where the platform already exceeds one hundred free channels and consolidates its home theater offer aimed at local audiences.
For its part, SOFA DGTL points out that the alliance with Cinépolis allows for the promotion of a curatorship focused on the identity and talent of Mexican cinema, connecting productions with audiences through data and technology.
Five titles to get you started on the Cinépolis Channel
The selection includes popular hits, cult films, and recent gems. Among the channel's initial recommendations, there are some proposals for all tastes, with dramas, comedies and thrillers that have left their mark.
- Perfect Strangers (2018): A dinner with friends turns into an awkward game when sharing phones, revealing secrets and tensions.
- Nicotine (2003): a fast-paced black comedy starring a young hacker who chains real-time limit situations.
- The Good Girls (2018): portrait of the eighties elite and its crisis, with Ariel multi-award and a sharp eye on appearances.
- This Is Not Berlin (2019): an initiatory journey into the artistic underground of the 80s, with echo in festivals like Sundance.
- Huesera (2022): contemporary psychological horror thriller that explores the motherhood and the body from a disturbing perspective.
With the new AI-powered interface, linear-on-demand integration, and the arrival of channels like Mr. Bean animated or Cinépolis Channel, Samsung TV Plus strengthens its position in FAST: a fee-free, easy-to-use offering that's increasingly focused on helping you find something to watch in less time and with a more curated experience.
