The Apple Watch has constantly evolved over the years, adding new features that go beyond displaying time and tracking physical activity. Now, Apple plans to go a step further and explore the possibility of integrating a camera into its smartwatches. with a very specific objective: the visual intelligence.
The idea of a Apple Watch with camera It may seem surprising at first, especially since the small screen of the watch doesn't seem like the best place to capture photos or make video calls. However, Apple's strategy is going in a different direction, and this new addition could open up a range of possibilities thanks to artificial intelligence.
A camera on the Apple Watch for visual intelligence
According to various sources, including renowned analyst Mark Gurman of Bloomberg, Apple is planning to add a camera to future generations of Apple Watches, with a release date planned for 2027. But, contrary to what many might think, This is not a camera for FaceTime or selfies, but to enhance the device's visual intelligence capabilities. This approach is similar to that seen in products such as the DJI OsmoAction 5, which leverage visual technology to deliver new experiences.
This technology is already present in the most recent iPhones with the function of visual intelligence, which allows you to analyze images and provide relevant information about the focused object. Since recognize monuments but also identify products, this tool is designed to interpret the world through the camera.
Apple is looking to bring this functionality to its smartwatches, allowing users to Simply raise your wrist and point it at an object to get real-time feedback..
How the camera will fit into the Apple Watch design
The design factor is key in a device as compact as a smartwatch. According to leaks, Apple is considering two different options for camera placement, depending on the watch model:
- For standard models of Apple Watch Series, the camera could be integrated directly into the screen, similar to the front cameras on current iPhones.
- In the case of apple watch ultra, the camera would be located on the side of the watch, near the digital crown and the physical button.
This difference in design would directly affect the way users interact with the camera. While Apple Watch Ultra owners could simply point with their wrist, those with the conventional model would have to rotate it slightly to focus an object with the screen. This mechanism is reminiscent of the interaction seen in action cameras, such as the Osmo Action 5.
What will the Apple Watch camera actually do?
Beyond the design, the big question is how Apple will leverage this camera in its product ecosystem. According to reports, The integration of the camera into the watch will serve to improve interaction with artificial intelligence.Some of the possible uses include:
- Object identification and real-time text translation.
- QR code scanning or informational posters without the need for an iPhone.
- instant access to product reviews and details just by pointing the camera.
- Help in navigation through Recognition of places.
The curious thing about this integration is that Apple rules out the use of the camera to make FaceTime video calls. According to Gurman, the watch's small screen and the inconvenience of holding the arm up would make this feature impractical. Instead, the camera will focus on provide the user with useful information about their surroundingsThis instant visualization capability bears similarities to the approach of other brands that prioritize visual intelligence in their devices.
This move by Apple fits perfectly with the current trend of smart wearablesDevices like Meta glasses have demonstrated that there is a great deal of interest in combining artificial intelligence and wearable technology.
Although the arrival of this feature is still far away in time, it is planned for 2027, the confirmation that Apple is working on it makes it clear where the evolution of the Apple Watch is headed. A watch that, in addition to measuring activity and serving as a notification assistant, could become a key tool for interpret and understand the world around us.
