Bizkaia takes a firm step in its commitment to technological innovation with the opening of the AI Experience Center, a new space located in the BAT Tower. This center is the result of a collaboration between Inetum, Microsoft, and the University of Deusto , with the institutional support of the Provincial Council, and is presented as a strategic tool for business development in the region.
In a context where digitalization has become a key factor for the productive sector, the center is conceived as a hub for experimentation, learning, and co-creation around artificial intelligence. Its focus is on supporting companies in Bizkaia in the process of incorporating AI technologies, with a particular emphasis on professional training and the development of innovative solutions tailored to the needs of the local market.
A joint push for regional innovation
The AI Experience Center is the result of an alliance between key players in the technology ecosystem : Inetum contributes its expertise in consulting and digital development, Microsoft adds its technology and global resources in artificial intelligence, and the University of Deusto contributes its academic knowledge and human capital. All of this has the strong support of the Provincial Council of Bizkaia , which continues to champion digital transformation as a driver of competitiveness for the province.
According to José Ramón Castro, the center's director, the primary goal is to create an open environment where companies, professionals, and students can experiment practically with real-world AI applications. The idea is to bring artificial intelligence from the theoretical realm into the everyday operations of organizations, opening the door to new sectors and facilitating knowledge transfer.
The role of institutions in digital transformation
During the inauguration, Elixabete Etxanobe, Deputy General of Bizkaia , emphasized the importance of initiatives like this for the region's economic development. "Bizkaia's companies are increasingly committed to digitalization, and the launch of this center represents an opportunity to accelerate that process and position Bizkaia as a leader in artificial intelligence," Etxanobe stated.
The Provincial Council supports the creation of the AI Experience Center as part of its strategy to stimulate innovation and talent. This is not only about promoting training and technological development, but also about generating a driving force capable of attracting new professional profiles and consolidating the local business community in an increasingly competitive environment.
Training, experimentation and co-creation around AI
This new space has been designed to be a versatile venue where specialized training projects, pilot experiments, and the development of customized solutions for the real needs of businesses coexist. The aim is to encourage the participation of both large companies and SMEs in the region, offering emerging technologies and personalized advice.
The center aims to become a meeting point for those who wish to explore the applications of artificial intelligence in sectors such as industry, services or public administration, opening new avenues of collaboration and facilitating access to cutting-edge tools.
The opening of the AI Experience Center represents an important step in Bizkaia's strategy to lead the digital transformation in the business and academic world, promoting continuous learning and applied innovation as hallmarks of the region.
