British firm Dyson has once again surprised the market with a product that completely breaks with its usual trajectory. While previously known for its cyclonic vacuum cleaners, hair dryers, and bladeless fans, the company has just unveiled its first electric toothbrush in Paris, a device that integrates a camera, artificial intelligence, and an interdental irrigation system into a single unit. The Dyson CameraJet, as it's called, was developed over six years by a team of 661 engineers and required 38 patents and 16 million lines of code to reach its final form.
The launch price has been set at €479, placing it in the high-end range of smart electric toothbrushes, competing directly with models like the Oral-B iO 10 and the Philips DiamondClean. The device has been available since September 1st in two ceramic finishes: Ultra Blue and Pink. The package includes the charging base, a travel case, toothpaste, and mouthwash specifically formulated by Dyson to ensure the system functions correctly.
A camera that guides interdental cleaning
The most striking feature of the CameraJet is undoubtedly its 100.000-pixel macro camera, integrated just beneath the bristles and protected by a plastic cap. This lens can analyze 28 images per second and, thanks to a machine learning algorithm called Gap Optical Targeting, identifies interdental spaces in real time. When the system locates a gap, it takes a mere 100 milliseconds to activate a conical jet of mouthwash directed precisely at that area. The AI ​​model was trained on over 470.000 dental images collected during the development phase, allowing the device to anticipate the position of the spaces as the user moves the brush head around their mouth.
The camera does not store images at any time, neither on the device, nor on the mobile phone, nor in the cloud. It only activates during live viewing or when automatic irrigation is triggered, and a white LED illuminates whenever it is in operation. This decision addresses privacy concerns that a device with a camera in the bathroom might raise, an aspect the company has been keen to clarify from the outset.
An anti-gravity irrigator with proprietary technology
Beyond the camera itself, the true engineering feat of the CameraJet lies in its irrigation system. Unlike traditional oral irrigators, which use a narrow, needle-like jet and require reservoirs of 100 to 150 milliliters, the Dyson device incorporates a reservoir of just 12,5 milliliters with a diaphragm pump and a silicone pressure chamber that inflates and deflates to maintain a constant flow. This design, which the company calls an anti-gravity reservoir, allows the liquid to be dispensed correctly even when the brush is held horizontally—essential for reaching the back molars.
The conical jet projected by the irrigator covers a larger surface area than conventional systems, allowing for the removal of plaque with less pressure and more gently on the gums. To validate this technology, Dyson collaborated for five years with the Faculty of Dentistry at the National University of Singapore, where they developed a synthetic model of plaque that faithfully replicates its adherence. The charging base refills the reservoir in just three seconds at the touch of a button, and the battery provides approximately ten days of continuous use.
Double bristle brush head and app connectivity
The CameraJet brush head features a dual-bristled design: the inner bristles are firmer and designed to remove surface stains, while the outer bristles are softer to protect the gumline. It also incorporates an acoustic damper and an RFID tag that tracks actual usage time and alerts the user via the app when the brush head needs replacing. The variable sonic oscillation, which moves the brush head nearly 1.000 times per second, has been redesigned to prevent the bristles from getting stuck against the tooth surface—a problem engineers identified when analyzing slow-motion recordings of other sonic toothbrushes on the market.
The MyDyson app lets you watch your brushing in real time via camera, view 3D coverage maps of your teeth, and receive feedback on areas you missed. It also offers cleaning guides, educational videos, and the ability to adjust brushing intensity or choose between automatic and manual irrigation modes. Connecting via 2,4 GHz Wi-Fi and Bluetooth, the app uses a color-coded system: white teeth indicate correct brushing, while purple areas highlight areas that need extra attention in your next session.
Price, availability and Dyson ecosystem
The Dyson CameraJet is now on sale for €479, a price that includes the toothbrush, the charging base with self-filling function, the travel case, toothpaste, and mouthwash. The company recommends using these specific products, as conventional toothpastes with foaming agents like SLS could obstruct the camera's view. The toothbrush is for individual use, and although the brush head is replaceable, Dyson advises against sharing it due to the internal channel through which the liquid circulates.
The unveiling of the CameraJet coincided with IFA Berlin, where Dyson took the opportunity to completely revamp its ecosystem of smart products. The company presented the new Nurovi range of robot vacuums, which includes three models priced from €549,99 for the R1 Nurovi Dry to the R3 Nurovi Spot+Scrub UV, whose price has not yet been confirmed but is expected to exceed €999. Dyson also announced the W1 PencilWash electric mop for €349,99 and the new HushJet family of air purifiers, which will arrive on the market in early 2027. In the hair care category, the Corrale CoolShine straightener for €299 and the Airsmooth styling brush for €249 stand out.
