Xiaomi, recognized for its broad ecosystem in consumer technology, Xiaomi has taken a giant leap forward in the automotive industry with its first electric car: the Xiaomi SU7. Since its launch in China, this model has caused a sensation, accumulating queues and bookings that have exceeded all expectations. While thousands of people await their chance to drive one, many are wondering when it will be seen on Spanish roads.
The arrival of the Xiaomi SU7 in Spain will not be immediate: The company has made it clear that it will be at least several years before it arrives in our country. Models, colors, and, above all, the final price remain unknown, but interest continues to grow as the global launch of this car approaches.
Arrival schedule: When will the Xiaomi SU7 be on sale in Spain?
Xiaomi's international strategy in the automotive world is ambitious, but the priority for now remains its home market. Official sources from the company, including its president William Lu, have reiterated that the Deployment outside of China will take two to three years, with arrival in Spain around 2027.Despite more optimistic statements within the company in Spain, global spokespersons have confirmed that the immediate objective is to meet domestic demand, which remains massive.
Currently, production efforts are focused on filling domestic orders. The waiting list may reach more than a year for certain models, which eliminates any possibility of seeing the car in Europe before time.
Prices and obstacles for the Xiaomi SU7 in Europe
One of the aspects that draws the most attention is the Competitive price with which the SU7 has been launched in ChinaThere, the range of versions runs from the standard configuration to the sporty Ultra, with starting prices around €27.700 at the current exchange rate and rising to nearly €70.000 for the most powerful edition.
However, the application of additional tariffs on Chinese cars significantly complicates the situation for Europe. According to the latest European regulations, Xiaomi faces a 38,1% surcharge on top of the existing tariff, which could drive the base price up considerably, significantly lower than what is seen in its home market.
In Spain, public aid for the purchase of electric vehicles, such as the MOVES Plan, could alleviate this increase, although its continuation and the conditions for its application to imported models have yet to be finalized.
Sales, production, and waiting lists: the SU7 phenomenon
The Xiaomi SU7 has broken the mold from day one. In just over a year, it has sold more than 200.000 units, an impressive figure given the fierce competition in the electric vehicle segment in China. Its success has led to long waiting lists, which can reach 60 weeks for some models.
Production has been increasing: while Xiaomi reached 100.000 units in its first few months after seven months of operation, by 2025 the brand's factory was already exceeding 200.000 deliveries, and the pace shows no signs of slowing down. To alleviate this bottleneck, Xiaomi has expanded its main plant and announced the opening of a second factory in Beijing, with the goal of exceeding 350.000 units before the end of the year.
Value retention, technology and key factors
One of the most surprising aspects of the SU7 is its high value retention in the second-hand marketAccording to the latest reports from the China Automobile Dealers Association, this model has retained nearly 89% of its value after one year, far outperforming its rivals, including Tesla and other global manufacturers. This modest depreciation is largely due to demand far exceeding production capacity.
The SU7 is distinguished by integrating cutting edge technology Both in terms of connectivity and driver assistance, with systems based on Nvidia's Drive Orin platform. Furthermore, the most advanced versions, such as the Ultra, offer a design and performance that, according to track tests, rival models from established sports brands and can even surpass certain speed and acceleration records.
The SU7's appeal isn't limited to its mechanics: Xiaomi allows users to customize various aesthetic and technical elements, from the type of wheels and brake caliper colors to the installation of special logos and vinyls, as certified by the latest announcement from the Chinese Ministry of Industry.
Quality crisis, brand response and public perception
Despite the success, Xiaomi has had to face some challenges in its automotive adventure. Among the most notable incidents is the media frenzy generated by an accident that called into question its assisted driving system, as well as several lawsuits related to the performance of certain versions and premium components such as the carbon fiber hood.
The company has responded by pledging to cover any manufacturing defects free of charge and defending the overall quality of its models in the face of what it considers to be smear campaigns on social media. These incidents, while occasional, have not weakened interest in the SU7 among consumers, especially young people, nor have they stemmed the surge in reservations.
The assessment of technical experts and managers in the technology industry was also immediate. Executives from companies like Nvidia have praised both the integration of artificial intelligence and the collaboration between software and automakers in the development of the SU7, calling it an example of industrial synergy.
The Xiaomi SU7 has not only captured the attention of the general public, but even some executives from rival brands and prominent figures in the industry have publicly praised it. Looking ahead, the expectation is that the SU7's entry into Europe will pose a new challenge for the industry's long-standing brands.
The Xiaomi SU7's entry into the electric car market has transformed the perception of what a new brand in the sector can offer. With ever-growing demand, cutting-edge technology, and a resale value unprecedented among electric vehicles, Xiaomi's car marks a turning point for consumers and the industry as a whole.