In a sector traditionally dominated by brands like Kindle and Kobo, the new second-generation BOOX Go 7 and Go Color 7 are making a strong entrance, offering an attractive alternative for those seeking more from their e-readers. Beyond simple reading, this new generation of e-readers focuses on flexibility, thanks to its Android operating system, and on creative potential through the inclusion of a stylus.
Two models to cover different needs
BOOX's new release consists of two models that share the same size and many of their features (they are part of the same product line), but are aimed at slightly different audiences. On the one hand, there's the Go 7 , which features a 7-inch monochrome screen based on eInk Carta 1300 technology with a resolution of 300 ppi . This device is particularly geared towards those who prioritize maximum clarity when reading traditional black and white text, such as novels or other publications.
On the other hand, we find the second-generation Go Color 7 , which raises the bar with a 7-inch eInk Kaleido 3 screen . This variant allows you to enjoy color content at 150 dpi and monochrome content at 300 dpi, making it especially useful for comics, illustrated magazines, notes with highlights, or textbooks with graphics. Kaleido 3 technology significantly improves color reproduction, bringing e-readers closer to a more versatile experience without completely sacrificing the readability provided by e-ink.
Writing functionality: one of the big new features
Both models incorporate, for the first time in the 7-inch format of the catalog, advanced writing functions , an area BOOX had already explored in other, larger devices. Thanks to the new InkSense stylus , it's possible to take notes, create outlines, highlight, draw diagrams, or sketch directly on the screen. This feature transforms the e-reader into a kind of digital notepad, something that is becoming increasingly popular in the e-book segment.
The writing experience, according to the brand, has been optimized to make the stroke feel natural and with low latency, so we can only find one small but significant drawback : the usual pencil is sold separately , so we won't find it in the box when we first use our BOOX.
Android 13 for full openness and a lightweight design
One of the key differentiators of the new BOOX Go 7 and Go Color 7 (2nd gen.) compared to much of the competition is the inclusion of Android 13 as the operating system and, uncommon in the e-reader sector, full access to the Google Play Store . This means users can install any apps they want, from reading and productivity apps to file management, note-taking, multimedia, and even cloud service apps. This is ideal for those who want to have books, notes, PDFs, comics, note-taking apps, and even email all integrated into a single lightweight device without relying on a traditional phone or tablet.
The system also features 4GB of RAM and 64GB of internal storage (expandable via microSD card). Weighing in at just 190 grams , these devices are truly portable, perfect for taking anywhere. As you'll see in the images, the aesthetics maintain the minimalist style of the Go family, with thin but sufficient bezels for a firm grip. Physical buttons on the right side allow you to turn pages or navigate menus without constantly touching the screen. The back of the device also has a non-slip surface for added grip. Additional features include water splash resistance and an adjustable front light that adapts the brightness to different ambient conditions.
Availability and prices
The standard BOOX Go 7 is now available in Spain through the brand's official online store. It can be purchased in two colors: white or black, maintaining the same level of performance. Its launch price is €249,99.
The second-generation BOOX Go Color 7 will be available in the coming days, exclusively in navy blue, with a suggested retail price of €279,99 . As for the BOOX InkSense stylus, according to the website, it costs €45,99.
