This isn't the first time Microsoft and Apple have exchanged (very direct) barbs in their advertising. The latest comes from the folks at Redmond, who haven't held back in saying that the new iPad Pro isn't a real computer at all . And how did they do it? By singing a video . You read that right.
A Surface Go ad to discredit the iPad
Microsoft couldn't pass up the opportunity to mention the new iPad Pro. This powerful tablet has been presented and promoted by Apple as a perfect and viable laptop replacement —you'll find a couple of examples below—and, of course, the owner and creator of the Surface brand couldn't just stand idly by in the face of such a claim.
https://youtu.be/pI-iJcC9JUc
That's why Microsoft has included in its Christmas promotional content the video you'll see a little further down, in which it talks about the wonders of its Surface Go while assuring that the iPad is not a real computer.
The ad is priceless: to the tune of " Grandma Got Run Over by a Reindeer " - a popular Christmas song from American culture - a girl says that the iPad "was fine" when she was 6 years old, but now that she is 10, her dreams are bigger and she needs a real computer to do all the things she wants and knows she can do.
https://youtu.be/8g8ZR0KY7M4
Microsoft currently markets its Surface Go as the perfect solution for working with a device that offers "the performance of a laptop and the portability of a tablet." It features a keyboard for typing and a stylus for use on its touchscreen, similar to the iPad Pro . This device boasts an incredibly powerful processor that also works with the renowned Apple Pencil and a Smart Keyboard Folio to provide users with the same comprehensive work tools.
The main difference ? Beyond certain technical or design issues, what sets them apart is their operating system : Windows 10, a desktop system, powers the Surface Go, while iOS 12, a mobile system, is the working environment on the iPad Pro.
This is the main point of contention. While the Surface Go (which you can get now on Amazon for €427 ) does offer a PC/laptop system adapted for a touchscreen tablet, many question whether Apple's device (starting at €879) can deliver a truly desktop-like experience or optimal iOS workflow to be considered a real computer —and that's no exaggeration. The debate continues.