It's undoubtedly the game of the year. With its innovative third-person shooter gameplay, including instant building modes, Fortnite has captivated both adults and children. This unprecedented success is due to many factors, including an excellent strategy that has apparently allowed Epic Games to rake in a staggering $3.000 billion.
Play for free and buy skins for your character
The idea behind Fortnite from the beginning was to offer a completely free Battle Royale game on any platform. Whether you were on PC, PS4, Xbox One, Switch, or mobile, the game would be available for download at no cost, allowing you to immediately play against millions of players worldwide. The key to revenue would lie in the ability to customize characters with eye-catching and fun skins and accessories, and an exciting season pass that would grant exclusive and early access to many of them.
It was launched in September 2017, but it wasn't until 2018 that its success began to multiply exponentially, thanks in part to the fact that very popular streamers started playing it, not to mention the broadcast match between Ninja and Drake , a broadcast that once again multiplied the popularity of the game.
All this popularity and the game's own success have allowed the company to fill its coffers at breakneck speed, and from TechCrunch they point out that the profit for the year has reached no less than 3.000 million dollars. And note that we are talking about final benefits, not total income.
The crossover game hero
The number of users was growing, and at Epic they had only one idea in mind: everyone should be able to play together. To achieve this, they developed cross-platform compatibility to allow cross-play , so that players on Nintendo Switch, Xbox One, and PC could create matches and join the same teams or fight against each other. Soy initially rejected the offer, but eventually agreed.
Sony's twisting arm was excellent news for the industry, since cross-platform play is a feature that does nothing but enrich the gaming experience for players, and at Epic Games they are hell-bent on revolutionizing that aspect. To do this, they have allowed all those developers who want to cross the platforms in their games to use the tools that Epic Games have used to achieve it.
A money making machine
But the company is still operating at full capacity, and with the idea of ​​continuing to grow, they have created the Epic Games Store , a platform that serves as a launchpad for other developers, and where applications and games can be published guaranteeing an 88% profit, an amount higher than that of other platforms, such as Steam.