The most iconic Braun products you can buy today

Braun is a leading brand in design. Many of its products have reached the category of icons and are easily recognizable even by those who don't have much idea about all these topics. But the best thing is that for those of us who are interested in design, they can still be purchased. In other words, the company continues to offer current versions that maintain that aesthetic and philosophy that made them stand out more than 50 years ago.

Braun and its relationship with design

The Braun story is really interesting for anyone who finds design attractive. Founded in 1921 by Max Braun, this German company quickly attracted attention and success shortly after its creation, but it was not until 1050 that it really began to stand out.

In those years its founder passed away and it was his sons Artur and Erwin who took over the company to promote it through a series of innovative ideas and a particular philosophy of what its products should be. Of course, it was not only their job, a series of brilliant professionals joined to its ranks and from there arose these devices that today we all know and recognize.

Outstanding among all of them were Gerd Alfred Müller, who was responsible for kitchen products, and also Dieter Rams. The latter, chief designer between 1961 and 1995Surely you know him or at least you have heard something about him if you are attracted to technology. Because it can be said that Rams was the father of some of the best radio designs and a clear influence on Jonathan Ive, who would create the Apple iPod years later.

What's more, if you like the theme of the design and you haven't seen it yet, Rams is a documentary about the work of the popular designer and his way of understanding design. Those ideas together with Braun's philosophy, summarized in the ten principles that you can read below, were responsible for taking the brand to the level it is in terms of design.

Ten Braun Design Principles

  • Reduction: Visual elements are kept to a minimum. This emphasizes the usability and functionality of the product.
  • Pure and fluid geometry: The autonomous products are based on clear and architectural forms. Wearable products are characterized by fluid geometry, created by connecting basic geometric shapes with smooth transitions.
  • Symmetry and direction: Braun products capture the human sense of beauty. They are symmetrical, but indicate a direction that explains the use of the product.
  • Order and balance: Design elements are arranged within a geometric grid and with a clear functional hierarchy, resulting in visual clarity and a harmonious appearance.
  • Interface elements: All interface elements are designed as a circle or an elongated circle. Its appearance can vary in proportion, color and material, according to its function.
  • Distinctive shapes: The overall appearance is based on architectural or ergonomic shapes and gives each product a distinctive silhouette.
  • iconic details: Unique details give each product an unmistakable presence on the market and at the same time identify it as a differentiated Braun product.
  • Geometric parting lines: The parting lines delimit the areas of operation of the product and create a visual structure. They are characterized by a geometric and controlled alignment.
  • Colors and materials: The main colors of the products are black, white, gray and metallic. Accents of color are only used in details to highlight product function or operating controls.
  • Clear product graphics
    Product graphics are functional, minimalist and consistent across all Braun products and categories.

Classic Braun designs you can still buy

That a design created between the 50s and the late 90s is still alive and fresh today is something that not all industrial designers can say. It is very complex to create something that will always be valid, but Rams' idea was always looking for that: "less, but with better execution."

Thanks to his way of seeing design, which he always defended that it should be practical, honest, sober, respectful, meticulous, quality and timeless, is how he managed to create products that today remain as the original. Maybe some slight modifications, but keeping the same essence.

If you're looking for functional, easy-to-understand products and the brand's signature design, here are some of the appliances and other gadgets the brand currently sells. Some continue to maintain the same aesthetic of their original, while others collect part of the heritage.

Braun LE

Braun LE

These new speakers are nothing more than the return of the popular Braun LE series that saw the light around 1959. This time adapters to current technologies such as the use of Bluetooth, Wi-Fi and integration with Google Assistant and the corresponding applications for mobile devices.

Of these new Braun LE there will be three models. The Braun LE01, the largest model that will cost $1199, the Braun LE02, $799, and the Braun LE03, the smallest model of all, which will cost $379. All will be available in two colors (black and white).

Braun analog watch

A watch doesn't have much of a mystery, does it? It is basically a sphere where a series of marks allow through its hands to know what time it is. Well, still, he braun analog watch it has something that sets it apart from many others available on the market.

The watch offers very simple and clean lines of design, with a total absence of numbers on the dial and a combination of black or white color and silver colored chassis. Being an analog watch, the only interaction is through a crown that allows you to adjust the hour and minute hands.

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braun calculator

If you have been an iPhone user since those first models, when skeumorphism reigned over its interface, you will remember its calculator application. Well, it was a clear nod to this Braun model. A basic calculator with capacity for eight-digit operations.

Everything you can do with this calculator is something that any much simpler model can do and even surpass, but it's not about features, it's about experience. And for design reasons, it is undoubtedly one of the brand's most iconic products. The original was designed in 1977.

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Radio Braun

Radio's product division was one of the most renowned during the years that Dieter Rams was in charge as chief designer. As we said, it was not only epochal, it also served to inspire future designers like Ive and his work with the Apple iPod.

Currently, this Radio Braun gathers this essence, with a screen where we can see more information, but with the same characteristic simplicity of the brand.

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Brown BN0106

Of course, if there is a recent device that to some extent represents everything that Braun stands for in design, it would possibly be this watch. The Braun BN0106 is made of stainless steel and those square lines plus the detail of the crown located to the left of the front make it very particular.

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braun blender

With several recent awards behind it, this Multiquick maintains the essence of the brand. With a body finished in silver aluminum and a simplicity that makes anyone understand perfectly how it works the first time.

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Braun coffee grinder

With the same touch as the Miniquick, this Braun coffee grinder is another demonstration of how a simple and clean design is not only functional and easy to understand, but also very attractive. For lovers of freshly ground coffee this would be an ideal gift.

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Braun juicer

With a clean and very pleasant aesthetic, the Braun juicer is one of its most recognizable kitchen products. It is practical and really simple, with very well thought out details, like that anti-drip system for when you stop squeezing. Although I admit that it is also very satisfying to squeeze all the oranges and then open to see how all the juice falls into the glass.

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These that you have been able to see here are some of the Braun products that you can continue buying today. All maintain the essence of the brand's design, in some cases those of the same original launched more than 50 years ago. A piece of the history of industrial design that you can continue to access.


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