Instagram continues to add new tools and features to its platform. The last to make an appearance is Instagram Collabs and, as its name suggests, it allows you to create collaborations between users. What is interesting about this? Well, the content will be published in the profile of both automatically without the need to perform a double upload, although it also has some other implication that you should be aware of. We tell you how it works exactly.
What is Instagram Collabs?
Instagram has a curious function that they have called Instagram Collabs. It is at the beginning and it may be unattractive for some, but for others it could be quite interesting and even decisive to grow within their profiles.
Of course we go by parts and the first thing is to know what exactly it is. As the platform itself has described it, it is about give authorship to the other person co-author of a content. Something that is interesting when two creators collaborate together and especially for all those users who do it on a recurring basis with others on the social network.
Because this of giving him the co-authorship of a content made collaboratively with another is something that could do using the mentions stick, as it has been done up to now. But it's not the same, because Instagram Collabs has other advantages that add value to it as a tool.
The Collab Advantage
The first advantage of Instagram Collabs is that it will save time when publishing content with collaborations on the platform. Because it will be enough for one of the two co-authors to do it and tag the other. So it is only necessary to upload the photo or video once and from a single account so that everyone who sees it knows who is responsible for that work.
Once uploaded and accepted by both parties, the content will appear on both the profile of one and the other and it will depend on whether it is a publication from the main feed or from Reels to be in one or the other section. Yes indeed, the person tagged as co-author has to accept the invitation beforehand that arrives and in which it is announced that it has been marked as a co-author and where you can check if you agree with the final product.
Therefore, even if it seems not, the time it takes to upload the content, fill in the text, labels, etc., is time that is gained with this option. At least for one of them, and that is important when you are repeating this type of action on a regular basis.
The second important advantage is that the highlights o Highlights will also be shared. That is to say, will be the same for both users in their respective publications, as well as the comments they will be able to read and even the number of views.
So, as you can imagine, It can be a very good way of feedback if collaborations are made with other users with a larger audience. What we still don't know is if, thanks to this greater impact on the other profile, yours would also gain visibility as a suggested account for the rest of Instagram users or it would stay as it is.
Of course, it must be made clear that Instagram Collabs is not a collaborative tool, with which to create content together. It is only to give co-authorship so keep in mind this maxim that Facebook itself reminds us of: «the configuration of the original author's account will determine the settings of the publication. If the original author changes his account to private, only followers of his account can see the post ». Knowing this, you should take into account that the profile that uploads the photo will dictate the privacy rules of the publication.
Differences between Collabs and Tagging people
The differences between the two are quite clear, but if you still have doubts about it, we are going to clarify them for you. Both options are present in the same “Tag people” option, so it could lead to confusion. If what you want is to highlight someone present in the photo or notify a user of something that is present in the photo or video and that you want them to be part of it, you must choose the Tag people option. This is something that has been used a lot on Facebook and other social networks to "tag" the people who appeared in the photos, so it is the most used function.
What the “Invite a collaborator” action does is replicate the photo or video on the profile of that person to whom you have sent the invitation. The post won't appear on his profile unless he accepts it, so don't think you'll sneak into his profile that easy. This is used when someone has helped you with the creation of a photo or video, or you simply want to duplicate content on two accounts at the same time. But as we have already explained, everything will depend on the profile that starts the collaboration, so likes and comments cannot be managed individually.
How to invite a collaborator to your posts and Reels
As you can see, Instagram Collabs is an interesting feature. But now that you know what it is and what it is not as well as its advantages, let's talk about how to use the new function exactly. Although we already warned you that it really has no mystery.
- The first thing you have to do is create your content as you usually do, with the same capture, editing, etc. tools.
- Once you have it, open the Instagram application or access Instagram from the web to be able to upload the content you want to publish in the main feed. If it is a Reel you will necessarily have to go to the mobile app.
- When you already have the content uploaded, on the screen to tag people You will see that a new option appears where it is indicated: invite a user as a collaborator.
- Tap on that tab and enter the name of the user who is a co-author.
- It is important that you know that you can only add a single co-author. If you click edit with the intention of adding a third party, you have to know that it will not. The last one you add will become a co-author and the other will be a simple user more tagged as you did until now when publishing.
- With the user tagged, they will receive a notification that they have been tagged as a co-author to see if they want to accept or not.
- If you accept it, the content will also be published in your feed or Reel section.
- If you reject it, the content will only be published in the account of the person who uploaded it. So don't worry, because if you don't accept it, it won't be deleted from your account.
- From there and once published, the number of , views, comments, etc. they will be identical and shared by both.
As you can see, this whole new process that allows you to take advantage of the Instagram Collabs tool is very easy to use. And it is quite probable that soon let's see this feature implemented in other services. Because since you can show Facebook content on Instagram and vice versa, why couldn't you tag a Facebook user as a co-author?
So, as you can see, this is a very interesting new function, although we will have to see how it is received by users of the social network.
Announce your collaborations with time
If you start to get a lot more followers, or just want to do things like a pro, then We recommend that you announce these special collaborations in advance, so that everyone who follows you prepares for the event you are preparing. Remember that these contents are designed to amplify the influence of certain publications much more, so everything you do in this regard will always help to obtain greater diffusion.
Just above you can see an example of this attempt at virality by an Instagram user who has scheduled a Collabs for a certain date, in such a way that it creates a small hyping among his followers who know that on such a date they have an appointment with a different and special publication.
With actions like this, too You offer the feeling that behind your profile there is a plan and that, therefore, as soon as your followers grow to the levels that certain agencies are looking for, you could enter the wheel of receiving income for everything you share.
The benefits of Instagram Collabs
Large profiles have been able to adapt very well to this new Instagram functionality. If you also want to take advantage, go picking up notes:
- Increase your reach: getting impact on Instagram is not especially easy. Neither is giving authority from a large account to a small one. Collabs is the ideal tool to ride the wave of a profile with many followers. The large account can benefit from another creator who has a good command of a topic, but doesn't have a large following. And the other will receive hundreds of new followers. A manual win-win.
- Increase the Engagement: On Instagram it is important to work for the audience and make them an active part of our community. With Collabs you can collaborate with users who talk to you and you see that they have potential. It will also help you give your audience more varied and quality content.
- Collaborating has never been so easy: This Instagram tool offers you a very simple method so that you can work with other colleagues without leaving the social network.
Another important news from Instagram
Together with Instagram Collabs, the possibility of publishing directly from the web has also arrived definitively. This was something that had been requested of the platform for a long time, as much as the version for iPad that we do fear will never arrive and now less. Or it seems that it is moving further away as a priority for the company.
The theme of power Directly post photos and videos from the browser to Instagram it was something highly anticipated. Before there was the possibility of publishing from the web, but you could only upload photos, you had to do some trick or other (modify the user agent to make Instagram think that you are accessing it from a mobile and not a desktop computer). Of course, the experience was not entirely good and the possibility of publishing videos was left out.
Now not anymore, from the web you can find an icon with the "+" symbol that after pressing it will allow you to publish both photos and videos, also apply editing, filters, etc. Everything you can do from the app, but from your computer.
This for advertising agencies, community managers and, in general, many other users will be something that gives them life. Because there is content that is not made directly from the mobile, but is edited in professional software such as Photoshop or other image editors and also video if it is audiovisual content. Thus, instead of making and then transferring it to the mobile to upload it, it is shared on the Internet directly from the same computer.
Lastly, Instagram now allows sharing stories up to 1 minute of duration. The reason is to allow stories of longer duration to be able to count things better and because it does not make sense to continue limiting it to 15 seconds when they have already seen that many users chain several when they want to share something certain.
Have you already started collaborating with someone on Instagram?