When we enter an Instagram profile, the first thing we see is the feed of that user. If the set of images shown is aesthetic and enters through the eyes, it is normal that we end up giving follow to that person. Having a beautiful and organized feed is a formula that is widely used to achieve success on Instagram. If you need ideas, here we show you all the process you must follow to have an attractive feed.
What is the Instagram feed?
The Instagram feed is the view where you can see all the posts from the same user. It is sorted temporarily, with the most recent publication appearing first.
At first glance, the feed is nothing more than a image timeline. However, this plank is your presentation letter. Many influencers and brands work very carefully on the Instagram feed. Because? Well, because causing a good impact is key to achieving followers. Having an orderly, harmonious and well-structured feed will transmit a lot of information to your audience. Therefore, working on it day by day is key to being successful on the social network.
Tips to have a good feed on Instagram
We give you some tips so that you can create an attractive feed and invite anyone who happens to follow your profile.
Planning
The secret to making your Instagram profile look professional is plan every detail. The more complex your feed is, the more hours of planning it will require.
If you want to have a very complex feed, you must have a very well elaborated content plan that marks the exact number of daily publications so as not to unbalance the design. And, of course, planning should not neglect other technical aspects such as audience retention or feedback.
Color palette and typography
In general, a good feed has a brand identity. This identity is generated as a result of a communication strategy and a creative concept. You can do this yourself or you can delegate it to a professional if you prefer someone else to do this task.
In any case, your brand will be defined with a series of colors, fonts, textures, icons and even music if you also make a video. All of these elements will need to work in your feed together for it all to work.
Edition
We have talked about color and typography, but we must not forget the images themselves either. The same applies to the photography and video. It is very important to maintain the same artistic style over time. Sometimes it will be as simple as editing your photos with the same preset and your videos with the same LUT. However, you will encounter serious difficulties when shooting in different light conditions.
You can start from a Lightroom or VSCO preset, but sooner or later you'll need to be able to recreate the same tones and colors in different photos so they don't clash with your feed.
Types of Instagram feeds
There are thousands of ways to organize an Instagram feed. If you need inspiration, these are some of the styles More popular among users of the social network. From here, you are totally free to get inspired and combine styles until you make a totally unique one that suits your needs.
Chessboard Feed – Difficulty: Very Easy
One of the typical problems of maintaining a good feed on Instagram is having to control the number of posts. If you elaborate your staging a lot, you will have to upload a certain number of photos in a row so as not to break the feed.
With the chessboard, there will be no problem. you will have to choose Two colors that contrast well. Each post will then be made alternating those two styles. In some cases, the image can be mounted on top of a larger design and fabricated into a pattern—as seen in the image above.
Mosaic Feed – Difficulty: Easy
This other system is very versatile and will allow you to explore a lot of possibilities without having to follow very rigid guidelines. It consists of making a design in which each image is independent, but which keeps a certain continuity with the rest of the feed. The result is neat and very pleasing to the eye. It won't force you to post multiple images in a row, and your timeline will look neat. The possibilities of this mode are almost limitless, and you can spend years using this style without getting tired.
Vertical Feed – Difficulty: easy
This style is quite simple and affordable. It is done by columns. The usual thing is to publish photographs in the columns exteriors and text in the central column. Keeping this feed tidy is relatively easy. However, to make it look attractive, it is necessary to keep the style of the images —use the same preset or edit them following the same concept—and we should also do the same with the color palette and typography.
The vertical feed can be combined with the horizontal feed that you will see later (one line of each style) or even make each column different. In general, it is a very successful solution if you want to tidy up your feed for the first time.
Horizontal Feed – Difficulty: easy
One line, one theme. In this other feed, each triad of photos will be a different topic. They can be independent photos or you can also connect them through a common background. In the second case, the complexity will be in planning each trio of images and exporting them so that later in the feed they appear as one.
Giant Feed – Difficulty: Medium
This feed is surprising, since each image is formed by a 3×3 square or a larger rectangle, 4×3 or larger. Carrying it out is fairly affordable. However, it has its downsides. By dividing a photo into nine squares, many of those squares may not have meaning. Your followers will not understand the image and will not like it, losing your account quite a bit. engagement.
To do it well, you will have to pose each square as the puzzle feed that we tell you below. If you manage to make each image separately have meaning, you will have crowned yourself.
Feed Puzzle – Difficulty: Very Hard
If you want to leave your followers speechless, the puzzle feed is for you. Basically, it consists of doing images that have meaning on their own, but from the feed view, they can be seen as a giant image that has continuity.
To do this you need a lot planning and enough knowledge about image editing. a single mistake will completely ruin the feed — and we know that many influencers they took this route years ago and ended up failing at some point. If you choose this style, keep in mind that you will be condemned not to delete any photos from here on out. If you do, you will undo all the work.
Feed Remix – Difficulty: Medium
Once you know a few of these styles, you are free to mix and match them to get your custom version. An example can be combining the giant feed by adding a column with some opacity to add text like in the vertical feed. The possibilities are endless. The important and tedious thing will be to maintain the style.
Tips for migrating from one feed style to another
When you get tired of one feed style, you can migrate to another. You just have to make a transition. If you've been doing a puzzle-type feed for years and want to switch to a simpler format, the ideal would be to spend a few weeks posting images to form a horizontal feed that still relates to the whole grid puzzle style that you have done before.
This way, the change won't be as abrupt and will buy you a little time to think of a new style that will still work in your timeline.