For any company or influencer profile to be able measure the impact that publications have among other tools is something vital. For this reason, although there were already different panels with all this information and metrics, Instagram is now launching new tools to make it much easier.
The new dashboard for Instagram professionals
Instagram has launched a new dashboard for professional accounts that allows users to see in a much more comfortable and agile way all that information that is vital for businesses, brand profiles and influencers in their day-to-day lives. Because as we already told you, everyone is interested in measuring the impact of the publications on the platform, but for this type of account it is essential.
Well, the new dashboard for Instagram professionals It is based on three characteristics that the platform itself considers key to improving the performance of these profiles with such specific needs:
- The first is intended to help content creators track their posts much more accurately. Hence, it provides information based on its own performance and current trends
- The second pillar or characteristic is in a series of tools that according to Instagram help in a simpler way to grow a profile. In addition to giving access to options that you may not have known existed and that can, for example, tell you whether or not you can opt for the monetization option that is being implemented little by little.
- Finally, this new panel will also serve to keep professional profiles informed about how to get the most out of the platform with each of the actions that can be carried out within it.
It is true that these novelties are not one hundred percent. Many already exist, but the main difference now is in how they are displayed. And that is important, because sometimes you have to "dive" into three too many menus to get to what we are looking for or it could help us grow within the network by providing valuable information about how we are doing it.
Who can access the new Instagram Dashboard
As they indicate on their official blog for professionals, this new Dashboard is available for all commercial and creator accounts. Therefore, the only thing you have to do if you want to access it is change the type of account you have if you are still with the personal one.
This change of account type is done in a very simple way:
- The first thing you should do is enter the Instagram application and go to your profile (icon located in the lower right corner)
- Next, tap on the three lines icon in the upper right corner
- When a new menu appears, select Settings
- Now find the section Account
- If you look closely, the last options are Switch to creator account y Switch to business account
- Choose the one that interests you and that's it
You should know that in the case of creator accounts, you will have to select your type of profile (and decide whether or not you want it to be seen publicly by activating or not Show category label. But removing that detail, it is a matter of a couple of minutes to change the type of account and be able to access this set of new tools that facilitate or enhance growth within the platform.
An experience that will continue to improve
During 2021, Instagram intends to continue improving this new dashboard along with other features and options on the platform. And it is that for some time now they have been suffering certain pressures to allow forms of monetize the content that users post. Because at the income level, the network invoices many millions of dollars and that is thanks to its users.
So if they want to remain relevant and have content, either they provide solutions of this type or it is likely that many will start to look with different eyes at actors that are hitting very hard like TikTok and its 200 million dollar fund for creators more active and with greater potential or even Twitch, how booming it is.