Instagram has decided to strike back at its direct competitors, and if that means spending money on its best content creators, it will. For this reason, now is the time when you should take what you post on the platform seriously if your intention is to live or, at least, try to monetize your profile as much as possible. And to start, there is nothing better than learning about the new tools that they offer to know what reach your Reels and Directs have.
Instagram and its future Bonus option
We recently told you that Instagram is working on a new functionality called Bonuses (Bonuses in English). This seems to be aimed at allowing Reel creators to monetize their posts.
It could be said that it will be like a kind of partner like YouTube and other platforms, although there are not many details about the exact operation. Because it is a development still in its initial phase and until the first tests begin, all that is said will be pure speculation.
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However, what is known thanks to Alessandro Paluzzi, who found these references, is that there will be options to obtain income through these bonuses, as well as the possibility of seeing their progress and accessing new opportunities with which to continue increasing. that monetization.
And for what types of content would these Bonuses apply? Well, for the Reels, which without a doubt is the type of publication that right now Instagram is determined to maximize. Because they know that short videos are what currently work and platforms like TikTok have already demonstrated this more than enough.
So, in order not to lose users, there is nothing better than trying to encourage them financially. And if by the way they can also prevent many users from uploading the content that they previously published on TikTok even with the watermark, so much the better. Because if they don't achieve that, what they continue to convey is that they are not the number one platform for short video topics.
Therefore, it seems that both for TikTok, YouTube with its Shorts and now Instagram, the only way to maintain the activity of its main creators is by taking out their wallets.
Measure the impact of reels and directs more accurately
Well, after learning about this initiative that will theoretically allow the monetization of content published on Instagram, how could you grow your profile using both Reels and Direct?
Well, for that, what you are going to have to do is analyze your posts to see what impact they achieve, how many users and types of accounts they reach, etc. And that is something that can now be done with a greater level of depth thanks to the new analytical tools introduced by the platform.
Data that will be related to the Reels and Direct, so you will know much better how the users and profiles that follow you or can see your content behave. Something ideal for influences and brand profiles.
How to measure Reel visits and more data
To the new tools added for the theme of the Reels on Instagram you will be able to access through the statistics button and also from the publications themselves individually. For the latter you will have to go to the Statistics section and within the section that groups all your Reels, consult them one by one. Of course, the necessary time must have passed for it to appear there with its data.
About the new statistical data for Reels will offer, these will be related to the number of reproductions, accounts reached, comments, how many times it has been saved and the times it has also been shared. All of this displayed on a new, highly visual screen to make everything quicker to consult.
Thus, with all this information, you will have more accurate data to draw up the best strategy to monetize your profile or obtain benefits for the professional activity you carry out on a daily basis. If, on the contrary, you only publish for fun, you can forget about all this.
Better measure the impact of your directs on Instagram
Along with these new data that Instagram will offer for the Reels, there are also those that it will add to the Direct section. Again to know them you have to go to the Statistics section and there they will appear.
In the new drop-downs you will see that there is more data related to each of the direct ones, so that everything will be much more transparent when it comes to knowing which and what type of accounts are reaching them.
How to access the new Instagram statistical tools
As we have already told you, the new tools are active with the latest update of the application. So make sure you're up to date. In addition to this, you must also know that these are options only available for accounts that are established as Creators or Businesses. If not, and your account remains personal, they won't appear. Although you can easily change it from the settings.
For the Reels, from the Statistics section you will have a global vision of all of them and by entering each of them individually, the same data for each one of them. The direct ones also from the Statistics section have all their visualization data, etc., grouped for consultation.
In short, you now know how to access the new Instagram measurement tools for Reels and Direct. Now what remains is that you learn to interpret the data and, together with the rest of the information that they already offered, establish future strategies.