Pinterest It was launched in 2010 and after ten years this social network is completely unknown to many, a real chaos for others and an essential platform for those who have managed to take advantage of it by way of traffic or other benefits for their projects or personal interests. And for you? Whether you know her or not, Let's talk about pinning interests.
Let's pin interests, that's Pinterest
Pinterest is nothing new, it was launched in 2010 and although it had its heyday a few years ago, it is still one of those important platforms and at the same time very unknown.
What is Pinterest? Well, to sum it up simply, it's a kind of a mixed bag. A place where you can save any content you like and interest. It does not matter if it is an article, a photograph, infographic or even links to TikTok videos, everything has a place on their boards. Still, ideally it should be preferably visual content.
TikTok's profile on Pinterest accumulates 8,8 million visitors per month
To add these contents, the action of pinning is used. Something that you can do manually by copying the URL of the content that interests you or through the sharing options of mobile devices, web buttons or browser extensions.
When you do, you will have the option to add these pins to the different boards that you have created or that you are creating at that precise moment. This way everything is perfectly organized and other users can easily find them and follow them if they find them interesting.
For example, imagine that you are attracted to technology topics. You create a board called Technology and there you go pinning articles you find on the internet, images of new devices, etc.
Pinterest: Creating Your First Board and First Pins
Knowing what Pinterest is like, let's take a look at everything you can do within the platform. So the first thing is to access it, something you can do by creating an account with your email or accessing through your Facebook or Google accounts. When you are inside, the first thing you will see is your feed, where content related to your interests is displayed.
As they themselves indicate, that feed changes dynamically as you click on different types of interests. Try five clicks on related content and you'll see how your feed changes.
When you find content that interests you, from the feed you can access different options such as Save (pin to a board), go to the website where the content was published, share on social networks or more information. This last option offers the possibility to hide pin, download image and report pin.
Of course it is when you click on it and access a broader view. That's where you still have the option to save it to one of your boards, but also the ability to follow the user who shared/saved it and even make comments.
The comments and the possibility of following is interesting and useful both to continue seeing interesting content and to help you position yours and obtain greater reach.
When you access Following you will see all the users you follow on the network. This allows you to see their latest activity in a grid-like view. Also its different public boards.
Finally, in the upper right part you will see a speech bubble with three dots. If you click there you will have oroption to send private messages to other users individually, in order to be able to communicate and share everything you want.
How to take advantage of Pinterest
Ok, now that it is surely more clear to you what Pinterest is, the next question is how to take advantage of it. Well, there are different ways and everything will depend on your needs or claims regarding the platform.
There are two types of boards within Pinterest: hidden and visible. It is not necessary to explain much, depending on whether you choose one option or another, the rest of the users will see them or not when they access your feed or when they find it as possible recommendations.
Therefore, from here you can use Pinterest as a repository of possible ideas or topics that inspire you for the future, as a way to promote and give visibility to what you do on your website, sell products by linking to online stores, or simply , collect TikTok, YouTube videos or anything else you can think of. Is there a link? So it's pinnable.
What you do have to keep in mind is that the labels and descriptions here are key to being able to gain visibility in front of other pins and boards. Also the activity that you maintain as a user. Therefore, it is not simply adding 1.000 pins all at once and in one day, you have to be consistent from time to time for the platform to consider you an active user.
The same goes for the recommendations it will make to you. If you click multiple times on the same topic, your recommendation feed changes and shows more of what you've been interested in. So be careful, because although it can be positive, it can also become torture that breaks the themes that really attract you. So you will have to "rebuild" your recommendations by clicking on the topics of real interest again.
A visual discovery engine
Pinterest does not have large numbers when compared to other social networks that are much more powerful and used by many, such as Facebook, YouTube or Instagram. Still, his 320 million users approximately They are by no means a negligible figure and you can get a lot out of it.
So much so that at the end of the year they published their Pinterest 100, a report where they collect the trends that they believe will mark this 2020 organized into 10 topics. So everything is to try, experiment and start to use it to see to what extent it contributes or not.
Of course, both professionally and personally you have to change the chip with respect to other networks. Because here the interaction with other users is also important, but it is not one of the great pillars. So there is no "fear" to see what you have missed. You simply log in to add interests or find new inspiration.